Art fairs have a long history of effectively creating communities who are able to connect about visual arts and other artistic endeavours. Perhaps this is the new wave of internet-integration of so many elements of our lives. The ease and advantage here is that one can attend the VIP Art Fair in the privacy of their own home, but still have the capacity to make human connections.
James Cohan, co-founder of VIP Art Fair in collaboration with Jane Cohan, Jonas Almgren and Alessandra Almgren was quoted on Artdaily.com, explaining further: “For anyone passionate about art, the Fair is a transformative experience: it delivers all the excitement of world-class art fairs with the convenience and personalization of the Internet. We’ve invited the most prestigious international galleries, both established and emerging, to come together for an online event, creating a virtual community that will allow collectors, curators and the public to access distinguished galleries and learn about their artists, all with unparalleled ease and absolute discretion.”
This "unparalleled" ease and access to works is made available by advanced video and photographic technological access to works housed within the participating galleries, which are internationally located. Additionally collectors are able to connect with gallery owners and artists with a chat feature, and video conferencing in an inagural round-the-world event.
The internet-access art fair is free to the public, requiring registration for participation, and a fee for advanced interactive elements such as video conferencing. Early registration is strongly encouraged, and can be done at the VIP Art Fair homepage. Participating galleries include David Zwirner, Galerie Max Hetzler, White Cube, Gagosian Gallery, Gallery Kovanagi, Hauser and Wirth, Anna Schwartz Gallery, Xavier Hufkens, Fraenkel Gallery, Sadie Coles HQ, Gallery Hyundai, James Cohan Gallery, and many others. These galleries represent many major contemporary artists from around the globe.
The VIP Art Fair opens January 22 and runs through 30 January, 2011.