Monday, November 1, 2010
In New York this past week, on October 22, the Guggenheim held the first biennial for creative video. The event, "Youtube Play", was streamed live to an online audience and the Guggenheim itself acted as canvas for the projected videos to be viewed. The jurors for the show included such notables as Douglas Gordon, Shirin Neshat, Laurie Anderson and Nancy Spector. The 25 finalists selected can be found here.
These videos are pretty great but I question the concept/motivation of the Guggenheim on this one. Was this a corporate promotional event branding Youtube as a legitimate stage for fine art? If so, I think that this event was more for the establishment than it was for the artists. I am not denying how well the Guggenheim executed the event. It is because the event was so polished that I take issue with its authenticity. To hear more of this argument, the Guggenheim as marketing minded, read Tyler Green's article discussing "pay-for-play."
Posted by spence